Privacy Policy

Effective Date: July 2025

What private data we collect and why we track it

Lead Capture Forms

When you enter your name and email into a quiz form or opt-in box, this information is used solely for advertising performance tracking. We do not store your name or email on our servers or databases.

Instead, your information is securely and anonymously hashed (converted to encrypted text) in your browser and transmitted directly to platforms like Facebook using their Advanced Matching technology. This may include hashed identifiers such as email, first name, IP address, and device information. This is done to improve the relevance of the ads you may see and to better track the performance of our advertising campaigns.

We do not retain, access, or resell this information in any form.

Cookies and Tracking

We use cookies and third-party tools like Facebook Pixel and Google Analytics to better understand how visitors interact with our site. These tools may collect anonymized data such as:

This data helps us improve website performance and ensure ads are shown to the most relevant audiences.

Third-Party Links

This site may link to third-party websites (such as video pages or checkout pages). We do not control or assume responsibility for the content or privacy practices of these external sites.

California Residents (CCPA Notice)

Under the California Consumer Privacy Act (CCPA), California residents may request access to or deletion of their data collected through third-party tools. As this site does not directly collect personal data, such requests can be directed to the relevant third-party platforms (e.g., Facebook, Google).

Analytics

We use anonymized data to better understand how users interact with our content and to improve the site’s performance.


Who we share your data with

We do not sell or rent your personal data to any third parties. We do use Facebook and Google tracking tools to measure advertising effectiveness, but these platforms only receive hashed data where applicable, and never raw personal information.

How long we retain your data

As we do not store any form submissions (name/email), we do not retain this data. Any Facebook pixel tracking that occurs is handled by their platform, and subject to their own privacy policies.

Your rights

Since we do not retain your personal information, there is no user data stored to retrieve or delete. However, if you have questions or concerns about how data may have been shared with advertising platforms, you may contact us directly at support@fitterandbetterme.com.

To opt out of Facebook ad tracking, visit Facebook Ad Preferences .

For more information about how Facebook or Google uses your data, please visit their respective privacy policy pages.

Contact

If you have any questions about this privacy policy, you can reach us at:
Email: contact@fitterandbetterme.com